The study of Marketing is highly associated with how products and services are advertised to consumers.
MBA students often assume that through the study of Marketing they will acquire advertising knowledge and skills. There is a positive aura about marketing that often makes it a popular module among students.
The first issue you need to appreciate the vast complexity of marketing as a discipline.
Even though it is regarded as a unified field the actual truth is that its study of marketing remains highly dependent on the academic perspective that the particular tutors take.
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